34+
Years Experience
06
Origin Countries
500+
Roaster Clients
SAM'S STORY
From Ethiopia to America
Sam's journey began in Ethiopia's coffee highlands, where he developed a deep appreciation for the craft that transforms cherries into exceptional cups. This heritage-rooted passion led him to establish Keffa Coffee in America, bridging exceptional Ethiopian farmers with discerning roasters worldwide.
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Sam brings unparalleled expertise to every selection as a coffee competition winner and certified coffee taster. His unique perspective—combining traditional Ethiopian coffee knowledge with modern market understanding—has established him as a trusted advisor within the specialty coffee industry.
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At Keffa Coffee, Sam doesn't just supply green beans; he curates relationships and stories. Every coffee bearing the Keffa name has been personally evaluated, ensuring roasters receive exceptional quality and the rich cultural significance that makes Ethiopian coffee truly special.
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